A branded customer story film produced for ShipStation, featuring People's Choice Beef Jerky — a Los Angeles-based premium meat company founded in 1929 and now run by its fourth-generation CEO, Brian Bianchetti. The film is built entirely around Brian's voice, shot in a clean interview setup against a modern office backdrop with B-roll of the original brick People's Choice facility on the streets of LA — a visual reminder that nearly a century of business still lives inside a real building, on a real block, with a real team.

The story Brian tells is less about features and more about philosophy. For a small business that's been around for generations, cost discipline and customer obsession aren't buzzwords — they're survival. The rate shopper tool, the automation, the streamlined order processing — all of it exists in service of keeping a family business alive and growing. The film closes on a partnership framing rather than a product pitch: don't look for software, look for a partner. It's the most human close of any film in the series. Produced by Jay Klein Creative.