A branded customer story film produced for ShipStation, featuring Selkirk Sport — the pickleball equipment brand that got in before the sport exploded and rode one of the fastest growth curves in modern sports retail. Co-founder and co-CEO Mike Barnes, Director of R&D Tom Barnes, and Shipping Department Manager Hannah Farrell tell the story of what it looked like to scale from one employee to 200, from 20 paddles a day to 900-1,000 orders daily out of an 80,000 square foot facility — all on the same core shipping platform they started with over a decade ago.

The film opens on packed tournament crowds and cuts to the warehouse floor — branded red Selkirk boxes moving down conveyor belts, teams working at scale — before settling into candid interview setups against the Selkirk brand wall. The throughline isn't just automation, it's longevity. The most compelling detail in the film is the simplest one: ten years, one platform, the same system that handled 20 paddles a day now handling a business that grew with COVID and never looked back. Produced by Jay Klein Creative.