A UGC-style showcase video produced for C3 Management, capturing the energy and spirit of their annual SXSW showcase in Austin, Texas. Shot handheld and from inside the crowd, the video puts the viewer in the room rather than above it — raw, immediate, and deliberate in its lack of polish.

C3 Presents was founded in Austin in 2007 by Charles Attal, Charlie Jones, and Charlie Walker (Wikipedia), and has grown into one of the most influential forces in live music. The company is behind two of the country's top music festivals — Austin City Limits Music Festival and Lollapalooza, each drawing more than 200,000 people over a single weekend. (LinkedIn) C3 Management is the artist management arm of that operation, with offices across the country and a roster that spans alternative, indie, electronic, and beyond.

SXSW is their home turf. This video captures what their showcase actually looks and feels like — multiple artists, multiple stages, packed rooms, and the kind of live energy that doesn't translate to a press release. Produced by Jay Klein Creative.